You can associate custom properties with a user. This provides additional context and allows you to segment by properties to dig deeper in your user’s feedback data.

prodmetrics('user', {
  externalId: user.id,
  email: user.email,
  name: user.name,
  firstSeenAt: new Date(user.created).toISOString(),
  properties: {
    company: user.company_name,
    totalRevenue: user.invoices.reduce((acc, invoice) => acc + invoice.total, 0),
  },
});
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