You can add tags to a user in order to group them with other similar users. This provides additional context and allows you to segment by tags to dig deeper in your user’s feedback data.

prodmetrics('user', {
  externalId: user.id,
  email: user.email,
  name: user.name,
  firstSeenAt: new Date(user.created).toISOString(),
  tags: ['premium_user']
});